A 60-minute session: about 45 minutes of talk and live demos, then questions. Practical tools people can use the next morning. No jargon, nothing to buy.
Everyone gets the free toolkit (the QR code) and a two-page handout (PDF). The format flexes: a 30-minute breakout, a 60-minute seminar, or a hands-on workshop.
Use AI to learn, create, build, and work better.
Adam Gurskiadamgurski-creative.com
I run a one-person shop in Petersburg, Illinois, and nearly every part of it runs on AI. Three years ago I’d never built a website. AI didn’t do the work for me — it made the next step obvious enough to take.
The proof: a visual picked up by Fatboy Slim for Barrowlands 2026, six live client websites, and 11 teaching sessions since February — libraries, a school district, Rotary, a chamber of commerce — plus an NPR Illinois interview in June 2026.
No degree. No team. Just curiosity.
Real examples from my own business. The first two clips are real ChatGPT answers for made-up businesses: handwritten job notes become a priced list, and an upset customer email becomes a calm reply. The last two are marketing pieces I made for a local HVAC client.
Click any clip to watch it full size. The point isn’t chatting with AI. It’s getting usable work out of it — and checking it.
The point is not chat.
The point is output.
First two: real ChatGPT answers, made-up businesses
A plain explanation: a chatbot predicts the next word, one word at a time. That’s why it can sound sure and still be wrong. Click “Next word” to see it; the odds are illustrative.
AI isn’t new. It has read handwritten addresses for the Postal Service since 1997 and flagged card fraud since the early ’90s, and since 2025 it helps run daily weather forecasts. About 1 billion people a week now use ChatGPT.
Work smarter, not ___.
Sounds sure. Can be wrong.
The four assistants people meet at work. ChatGPT is the all-rounder; GPT-6 “Astra” has been OpenAI’s top model since Sept 3, with Sol and Luna for speed, and free ChatGPT runs GPT-5.6 Luna. Claude is the careful writer: Sonnet 5.5 (Sept 28) is the everyday model, strongest at documents, slides, and spreadsheets; Opus 5.5 and Fable 5.1 take the harder jobs. Gemini is built into Google: 3.6 Flash for everyone, Gemini 3.8 Flash on Google AI Pro and Ultra. Microsoft Copilot lives inside Word, Excel, Outlook, and Teams.
There’s no single best one: pick the one that fits the job, the tools you already use, and your data rules. Other names you’ll hear: Grok 4.7, DeepSeek V4.1, Qwen 3.8, Meta’s Muse Spark 1.3. The full list, checked 2026-09-29, is in the toolkit.
Gemini
Built into Google
Gemini 3.8 Flash
All four have a free way to start.
How to ask for what you actually want: Role, Task, Context, Format. A vague ask gets a guess; a full brief gets usable work.
Live, I run one on a task from the audience and check the answer out loud: dates, prices, promises, length. The arrows step through six ready-made examples, and clicking a letter lights up that part of the prompt.
AI gives better answers when you hand it your own material: notes, files, examples, limits. Gemini Notebook (formerly NotebookLM) is the safest place to practice. It answers only from the sources you add, and every answer points back to the passage it came from. Free: up to 50 sources per notebook.
Live, I add a couple of public sources, ask a question, click a citation, and start an audio overview.
“Based on your sources, here are the three best options.”
Free · cites every answer · notebook.google
Match the tool to the job. A chat for quick one-offs. A project (ChatGPT or Claude Projects, Gemini Gems) keeps your files and instructions for ongoing work. Google is replacing Gems with skills on a staggered schedule: personal accounts starting November 2026, Workspace business, enterprise and nonprofit accounts in March 2027, and education accounts in June 2027. An agent (Claude, which absorbed Cowork in September 2026, ChatGPT Work, Copilot Autopilot in private preview) works in your files with tools, checks its work, and comes back for your OK.
My rule: nothing gets sent, published, bought, or deleted on an agent’s say-so. Web pages and emails can carry hidden instructions aimed at your AI, so give an agent what you’d give a new hire. A short video on context and memory.

Gems (becoming skills)Four checkpoints for work that matters. Define the goal, and keep customer records, bank and tax details, health and HR information, and passwords out. Delegate drafts, not decisions. Discern: check names, numbers, dates, and quotes — it’s most often wrong when it’s specific, recent, or local. Document: sign what goes out.
Also covered: voice-clone scams (agree on a safe word; the FBI counted about $893M lost to AI-enabled scams in 2025), the training switches in each app’s privacy settings, and Illinois’ rule that since Jan 1, 2026 employers must give notice when AI is used in hiring or other job decisions.
I close with one dare: hand one 10-minute chore to AI this week. Pick a task, add your own material, brief it, check it.
Then questions, usually 15 minutes or more. People leave with the toolkit and my contact page. No sales pitch. Email: adam@adamgurski-creative.com
Questions?