The AI Breakdown

AI 101

Use AI to learn, create, build, and work better.

Adam Gurski Creative logoAdam Gurskiadamgurski-creative.com

Scan to open the AI 101 Toolkit
Scan for the free toolkit ai101-toolkit.netlify.app
One prompt, mid-edit
02 / Who I am

Hi, I’m Adam.

  • Fatboy Slim used my visual
  • Six live client websites
  • My own company, from zero
  • 11 talks since February

No degree. No team. Just curiosity.

On Fatboy Slim’s stage
03 / My AI work

My business runs on AI

The point is not chat.
The point is output.

First two: real ChatGPT answers, made-up businesses

04 / What AI is

It predicts the next word.

Work smarter, not ___.

Already everywhere
  • 1997Mail sorting
  • 1990sFraud alerts
  • 2025Forecasts
1Buse ChatGPT weekly

Sounds sure. Can be wrong.

06 / How to ask

Turn a vague ask into a brief

RRole
TTask
CContext
FFormat
Client Reply 1 / 1
07 / Your material

AI gets better with your stuff.

Your notes
Your files
Your examples
Gemini Notebook logoGemini Notebook

“Based on your sources, here are the three best options.”

Source 1Source 2Source 3

Free · cites every answer · notebook.google

08 / Match the job

Chat, project, or agent?

01ChatQuick, one-off jobsChatGPTClaudeGeminiCopilot
02ProjectYour files and rules, savedChatGPTClaudeProjectsGeminiGems (becoming skills)
03AgentDoes the work, asks your OKClaudeChatGPTWorkCopilotAutopilot
Never on its say-so:SendPublishBuyDelete
09 / The 4Ds

You stay in charge.

01DefineGoal, and what stays private
02DelegateDrafts, not decisions
03DiscernCheck names, numbers, dates
04DocumentSign what goes out
10 / Your next move

Hand AI one chore this week.

  1. Pick a task
  2. Add your stuff
  3. Brief it
  4. Check it

Questions?